GOLDEN RULES OF ENTREPRENEURSHIP
Written in collaboration with 24 Author Experts.
In The Golden Rules of Entrepreneurship, you will find the invaluable experiences of 24 expert entrepreneurs, professionals and academics who have devoted years to their subjects.
Each author shares their expertise in 10 steps: From the entrepreneurial ecosystem to start-up strategies, from law to sales, from networking to investor relations, such a collective work is being published for the first time in Turkey.
The Golden Rules of Entrepreneurship is an indispensable compass on the journey of the entrepreneur and his/her startup!
Authors and topics covered:
Entrepreneur Ecosystem
Alaaddin Alpay
Entrepreneur Characteristics
Dr. Necip Uludag
Mind Structure
Taylan Demirkaya
Individual and Corporate Entrepreneurship
Prof. Dr. Zuhal Baltaş
Preparation for the Investment Process
Dr. Haluk Elçi
Angel Investors
Baybars Altuntas
Entrepreneur from the Investor’s Perspective
Fuat Sami
What Angel Investors Need to Know
Numan Numanbayraktaroglu
Networking
Ertuğrul Belen
Establishment Strategy
Gulsum Ciraci
Company Formation Law
Azim Cigil
Growth
Ihsan Elgin
Human Resources
Sherif Kaynar
Sale
Taner Ozde
Retail
Hayat Bayramoglu
CRM
Ugur Ozmen
Public Relations
Ismet Imrak
Accounting and Tax
Nevzat Erdag
Institutionalization
Onur Sanbay
Internet Entrepreneurship
Nurettin Ozdogan
New E-Commerce Model
Halil Erdogmus
Patent
Mehmet Soner Babüroğlu
Family Firms and Family Entrepreneurship
Erkan Güral
NGOs and Entrepreneurs
Burcu Akdari
Compiled by: Ertuğrul Belen, Taylan Demirkaya
Publisher: Optimist – Business – Management Series
Year of First Edition: 2012
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