DECISIONS PUNISH FOOLISH EMOTIONS
Acar Baltas Ph.D.
WHY Do Smart People Make Wrong Decisions? A thin line separates people’s good and bad decisions. This book focuses on this fine line that is of great importance in life. Our choices, which we believe to be the result of our conscious and free will, are mostly directed by external factors that we are not aware of. This book, which investigates the neuroscience-based foundations of the decisions we make in life, is a valuable guide for becoming aware of our irrational but consistent behaviors that affect our decisions and for “deciding without making mistakes” instead of “thinking without thinking”.
What did they say about the book?
Acar Baltaş deals with the phenomenon of decision in many aspects in his work. He blends the latest developments in different branches of science with his own experiences and observations and presents them to the reader in a very fluent language. A work that a manager would read with pleasure and then put next to his reference books.
Dr. CEM KOZLU, Manager, writer and Coca Cola company consultant
Acar Baltaş explained very well what a mistake it is to try to make an error-free decision. Read the book, make peace with yourself. There is no emotion without error, no decision without emotion.
EGE CANSEN Economist, Sözcü newspaper economy writer
Do we humans have free will or not? Are we beings whose fate is predetermined? Acar Baltaş answers these big questions from a current, life-affirming and very important point. Are our brain and “us” two separate entities? It is a profound book that is so well written that it can be read in one breath, and puts before us the debate of centuries.
İSMET BERKAN, Hürriyet newspaper columnist
In this book, Acar Baltaş shares the answers he found to the basic questions about our decisions in the light of brain and behavioral sciences, with his usual clear and effective explanation.
Prof. Dr. YANKI YAZGAN, Marmara University Faculty of Medicine Yale Child Study Center lecturer
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