Changing behavior is not easy, whether the goal is to abandon challenging ways of doing business or develop new skills. Because change requires breaking the behavioral patterns that have made life easier until that day. It is possible for employees to embrace change and increase their participation and commitment with an innovative solution approach. With the Behavior Change Design Certificate Program, we aim to provide voluntary, institution-wide and permanent behavioral change by preventing the mind’s shortcuts that lead to decision errors. We provide competence in producing data-based design solutions to reveal and sustain beneficial behaviors. We adopt a systematic design approach based on nudge theory, based on studies on the decision processes of the mind.

 The “behavior change architects” we train with the Behavior Change Design Certificate Program

• It will make the choice no longer a necessity,
• It will free behavior from the obstacle of conscious and unconscious bias,
• It will move the expectation from vague goals such as “achieving better” to specific and measurable goals,
• Restructure the environment to produce permanent benefit,
• Demonstrate the benefit concretely at every stage of the process

We help develop design solutions.

For more information about Nudge theory, our design approach and events, you can visit our Nudge Network