Don't Force Change, Initiate Change Automatically
Changing behavior is not easy, whether the goal is to abandon challenging ways of doing business or develop new skills. Because change requires breaking the behavioral patterns that have made life easier until that day. It is possible for employees to embrace change and increase their participation and commitment with an innovative solution approach. With the Behavior Change Design Certificate Program, we aim to provide voluntary, institution-wide and permanent behavioral change by preventing the mind’s shortcuts that lead to decision errors. We provide competence in producing data-based design solutions to reveal and sustain beneficial behaviors. We adopt a systematic design approach based on nudge theory, based on studies on the decision processes of the mind.
The “behavior change architects” we train with the Behavior Change Design Certificate Program