Prof. Dr. Zuhal Baltas, İ.Ü. After graduating from the Department of Psychology, he continued his studies at Istanbul University. He continued his studies at Cerrahpaşa Faculty of Medicine, Department of Public Health and became a Doctor of Medical Sciences in 1981. Baltaş became an associate professor of applied psychology in 1989 and a professor of Public Health in 1996. In different years since 1976; At Westminster Hospital, University of London, St. He was a researcher and visiting professor at George’s Medical School and University College London (UCL). He is the Turkish delegate of the European Health Psychology Society.
In addition to his textbooks and academic publications, he has many works on institutional and individual development.
Her life story is included in the book Success Stories from Contemporary Turkish Women written by Gönül Bakay. In addition to professional associations, he carries out voluntary work in non-governmental organizations.
She is a member of the advisory board of the Take Care of Your Waste Foundation and a member of the TOBB Istanbul Women Entrepreneurs Board. Baltaş founded Nudge Network (NN), Turkey’s first nudge group, in 2017, which works on decision errors and behavior change designs.
The Moneye chatbot application, launched in 2018 and based on behavioral economics theories, improves the decision and behavior dimension that supports “full well-being”.
Prof. Dr. Zuhal Baltaş; He is the founding partner of Baltaş Group companies, which offer strong and original science-based solutions and are representatives of five international institutions. Prof. Dr. Zuhal Baltas is married to Acar Baltaşs mother of two children and grandmother of three grandchildren.
One of Turkey’s first neuro-psychologists, Prof. Dr. Acar Baltas is one of the pioneers who showed the masses in Turkey that psychology is a solution for human needs and problems of business life. The concepts of stress and body language were explained by Prof. Dr. He introduced it to Turkey together with Zuhal Baltas. Acar Baltas, who completed his secondary education at Istanbul Boys’ High School and his higher education at Istanbul University, Faculty of Letters, Department of Psychology, did his doctorate on higher brain functions at Cerrahpaşa Faculty of Medicine, Department of Neurology. He received the title of Doctor of Medical Sciences (M. Sc. Dr.) in the field of clinical neurophysiology in 1981, Associate Professor of Applied Psychology in 1986, and Professor in 1996. He worked at Cerrahpaşa Medical Faculty, Department of Neurology, between 1977 and 1997. He started working at the Hippodrome at the age of 17;
He got to know different aspects of life by working as a hotel receptionist, presenter, disc jockey, tourism guide and teacher; He has learned to respect the efforts of those who do seemingly ordinary tasks. He served as the psychological consultant of the Turkish National Football Team between 1996-1999, and of the Galatasaray Football Team in the 2002-2003 season, and continued this duty with the Turkish National Football Team again in 2005.
He gave lectures on personality and leadership psychology to staff officers and promoted generals at the Turkish Armed Forces Military Academy for eight years. With groundbreaking seminars that started in the 1980s, they developed and implemented original solutions based on the findings of contemporary psychological science and stemming from Turkish cultural values.
Over 600,000 units have been sold;
He is the author of books, some of which exceed the 40th edition. Prof. Dr. Acar Baltas is married to Zuhal Baltas, is the father of two children and the grandfather of three grandchildren.