Our Difference with Our Approach

Since 1983, when we started operating in Turkey, we have achieved sustainable success and high reputation in an intensely competitive environment by pioneering people and change. We have provided consultancy to more than 3000 public, private sector and non-governmental organizations from more than 25 different sectors.  

We have an approach that is based on the cultural characteristics and mindset of the Turkish society and makes a difference. We manage the dynamics of people and change with neuro-psychological knowledge about the functioning of the human brain.  

We offer and implement original solutions with our work centered on the “people and change” approach, which is also included in our logo. We mediate a journey of change, starting from the individual, that will bring the institution to the position it wants to be.   

We aim to ensure that scientific knowledge can be applied effectively in real life and transformed into correct decisions and productive work outputs. 

We are the representative of five leading international institutions in their fields around the world, with our mission of pioneering developments and changes whose tangible impact on individuals and businesses can be measured by integrating contemporary knowledge with values ​​specific to Turkish culture.

We are a pioneering organization that targets corporate and employee effectiveness for observable mentality change and measurable business results in business life, and shows that psychology is a solution for human needs and problems of business life. 

With our forty years of work that makes a difference and leaves a mark, our experience and knowledge in the field of human resources over the years, and our staff specialized in the fields of psychology and management sciences, we offer services that bring the corporate strategy to life and increase performance, realize original projects, change by measuring and improving. 

By adopting contemporary approaches, we use e-learning, flipped, mobile, dramatization, design, teaching models through coaching, and new generation measurement tools and techniques based on scientific basis. 

We place the “holistic approach” understanding at the focal point of our development programs and projects in sustainable competition and guarantee a sense of meaning so that institutions can change and transform, potential is revealed, superior performance is systematized with an agile management approach, and employees can build a bridge between the work they do and their reason for existence.  

We deliver contemporary information to thousands of professionals and academics working in this field, free of charge, both in print and digital media, with Kaynak magazine, which we have published quarterly since 2000 with the intention of being the information source of the new generation of learning, taking on social responsibility for the development of society by paying attention to culture and information. 

We lead the way in supporting employees in Turkish business life to be productive and healthy with our over 30 business and psychology books, articles in magazines, popular and textbooks, videos and podcasts.