COMMUNICATION AND THE LANGUAGE OF THE BODY IN SALES
Acar Baltas Ph.D.
Today, Sales cannot be considered as limited to selling the existing product to the customer. A successful sale is also based on establishing a solid, permanent and quality relationship with the customer.
The vast majority of sales where the sales representative does not invest in the relationship with the customer are lost. There is a close relationship between the “maturity level” of this relationship and sales. Therefore, a good sales representative must also be a good “relationship manager”.
In this book, written to help you get the results you want in sales, you will find:
- Tips to correctly understand not only the customer’s verbal messages but also the non-verbal messages conveyed through body language
- Ways to convey effective messages to customers
- You will find methods to initiate and maintain proper communication with the customer.
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