On behalf of Baltas Group and Nudge Network team, Prof. Dr. Zuhal Baltas and Expert Psychologist Handan Odaman Uşaklıgil held the first nudge design workshop with TEMA Foundation on Friday, February 23, 2018. Participants worked in two groups. The workshop started with them getting to know some shortcuts in decision making and the strategies they can use to manage these shortcuts. Then, the groups determined their scope regarding priority areas of activity requiring solutions, target groups, shortcuts they thought were used, and strategies that could be implemented. In the following process, they developed opinions about the behaviors they wanted to change in line with their goals and the interventions they thought would provide this behavior change. They designed how they could bring their chosen nudge ideas to life and committed to their timetable. The studies focused on reducing plastic consumption and reducing the water footprint. The workshop ended with short presentations in which the groups introduced their nudge ideas.
Useful Designs That Change Behavior
www.nudgenetwork.net
We designed the first nudges for a livable world with TEMA Foundation.
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