Employees in companies with a strong corporate culture understand the same thing about “doing business”, focus their energies on work rather than people, attach similar meanings to verbal and non-verbal behaviors, know corporate goals as a common goal, and adopt a common style of action on what to do and how to do it. It is a competitive business strategy simulation that sharpens strategic thinking and fosters growth, allowing professionals to experience the complexity of business decision-making and realistic outcomes based on their choices. It aims to create and sustain shareholder value by acquiring and retaining customers.

Method: Teams of 4 people find themselves in a competitive arena, competing with other teams for the same customers in the same markets. The key to success is not just offering the right combination of products or services, but also creating an organization with talented employees and efficient processes.