It is a business simulation that enables organizations to develop their sales and marketing strategies and adapt these strategies to local market conditions by monitoring customers and competitors, without jeopardizing their place in the market.

It provides an understanding of the importance of coordinating local marketing conditions with the organization’s strategies and policies and adapting the strategy as necessary. Method: Participants work in teams. Each team develops and manages its own company for 5 years to achieve the highest level of profitability and market share. Teams compete with each other and plan and execute sales and marketing strategies.