The existence of a mission that employees are aligned with, a vision that they believe in and embrace, makes business goals meaningful, increases employee motivation and increases the performance of the organization. Mission: “Why do we exist?” for the institution. “What do we do?” It is an expression of determination towards the vision that answers the questions “who do we appeal to?” Vision is a picture of the future that institutions want to achieve. It looks for answers to where the institution wants to go, its future position, and its purpose.

With the corporate mission and vision workshop carried out by our experienced and expert consultants who have worked with hundreds of institutions in many different sectors.

• Together with the senior managers of the institution, we create the mission and vision that overlaps with the practices of business life, sheds light on strategic decisions, represents the institution and is compatible with ethical values. 
• By applying rational techniques, we define the mission and vision in a way that is understandable to employees.  
• We support the adoption of the mission and vision by employees.