Creating a Common Corporate Culture programs aim to create a common working climate by providing the most basic competencies to all employees of a company.

It unites employees around the same values and the same working approach, brings integrity to the institution, and forms the mortar that ensures effectiveness and efficiency. It provides consistency, clarity and trust in the organization’s relations with the outside world. The success of company strategies and projects depends on a positive corporate culture. Employees in companies with a strong corporate culture understand the same thing about “doing business”, focus their energies on work rather than people, attach similar meanings to verbal and non-verbal behaviors, know corporate goals as a common goal, and adopt a common style of action on what to do and how to do it.

Creating a successful corporate culture has become the most important source of creating competitive advantage and brand differentiation today.

The most successful institutions are those where values are prioritized.

Because: 

• Values shape culture.
• Culture affects employee job satisfaction.
• Employee job satisfaction determines customer satisfaction.
• Customer satisfaction determines the share value of the institution.

What are Values and Why Are They Important?

Values are deep-rooted principles that people have and serve as a compass when making decisions.

The values people have are reflected in the world through their behavior. The values of institutions are revealed in their corporate culture. Research shows that the harmony between corporate values and employee values provides high financial performance. Nowadays, “who you are” and “what values you have” are as important as the quality of your products and services. If a person works in an institution whose values do not match, he starts by leaving his soul and heart outside. Knowing the issues that the company employees care about most (personal values), the values they see in their company (valid corporate values), and the values that the company is desired to have according to the employees (desired corporate values), helps the management to determine the framework of corporate communication, to make the company an attractive institution for qualified people. It provides the necessary basis for increasing the commitment of a qualified workforce and creating a solid and dynamic culture.

The Cultural Transformation Tool (CTT) we recommend for this purpose gives you the opportunity to map, measure and monitor your corporate values and see their development on business results.

This tool includes personal values, valid institutional values and should-be institutional values;

• different hierarchical levels (e.g. top management, managers, supervisors)
• different locations
• different departments (e.g. finance, sales, production)
• different people

It is an evaluation tool that shows the level of