The Meaning That Sustains the Organization
The Baltaş Group’s story, spanning over 41 years, is one of accumulated experience that has evolved in the light of science, adapted to the changing needs of the business world, prioritized cultural values, and—most importantly—placed people at the center. In *The Meaning That Sustains the Organization*, you will find the essence distilled from the experiences of our colleagues with whom we have co-authored this story.
— Acar Baltaş
With the title we’ve given this book, we’re taking our readers on a holistic journey to explore how meaning is structured in professional life. Our path will intersect with everyone who works to build organizations where people feel a sense of belonging, want to contribute, and choose to stay—organizations that aim not only to build more efficient institutions but also to foster a corporate culture where people feel valued and motivated.
— Zuhal Baltaş
The Meaning That Sustains an Organization draws on the collective experiences of Baltaş Group consultants, derived from their field observations, countless training and consulting programs, research, and collaborative work with thousands of people.
— Handan O. Uşaklıgil
Book Details:
Barcode: 9786255683731
Number of Pages: 376
Dimensions: 13.7×21 cm
Publication Date: January 2026
Category: Research – Analysis
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