ARE WE IN OUR RIGHT MIND (OR NOT?)
Nudge: The Invisible Force Behind Our Decisions
Prof. Dr. Zuhal Baltaş, who has adapted psychological theories to everyday life and the workplace in Turkey and introduced concepts such as stress and body language into our language, is now introducing the concept of “nudge” into our lives.
This book sheds light on the traps we set for ourselves and those set for us. Understanding these traps introduces readers to the concept of “nudge” to help them make the right decisions for themselves and the world.
- Unraveling our deep connection to biases
- Turning everyday decisions into long-term benefits
- Understanding the invalidity of classical economics’ assumption of the rational individual
- Understanding “nudge” design for data-driven interventions
- Recognizing our unrealistic optimism about ourselves
- Designing behavioral architecture for health, financial well-being, and happiness
- Living by science’s truths rather than learning through life experience A book that will spark curiosity for those eager to embark on an exciting journey through the labyrinths of the human mind…
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