Our Books

Oct 30, 2023

NORMS THAT MAKES OR BREAKS

NORMS THAT MAKES OR BREAKS Prof. Dr. Zuhal Baltas“Norms That Sustain and Destroy” The pandemic period and the formation of norms that determine the fate of societies Norms are rules that determine the behavior of individuals and groups in certain situations. These rules provide a unique

Oct 30, 2023

TO LIVE LIFE TO THE FULLEST

TO LIVE LIFE TO THE FULLEST Acar Baltas Ph.D. “Doing justice to life,living a healthy, long and happy life” No matter what age we are, we are all trying to complete our lives and ourselves. Because a life in search of meaning is always under construction. Life

Oct 30, 2023

LIFE IS HARDEST ON THE GOOD ONES

LIFE IS HARDEST ON THE GOOD ONES There is a general belief today that the world is getting worse and everything is broken. Almost everyone complains about the negativities in the world and what they see as missing in their lives. While we all

Oct 30, 2023

The Meaning That Sustains the Organization

The Meaning That Sustains the Organization The Baltaş Group’s story, spanning over 41 years, is one of accumulated experience that has evolved in the light of science, adapted to the changing needs of the business world, prioritized cultural values, and—most importantly—placed people at the

Oct 10, 2023

ARE WE IN OUR RIGHT MIND (OR NOT?)

ARE WE IN OUR RIGHT MIND (OR NOT?) Nudge: The Invisible Force Behind Our DecisionsProf. Dr. Zuhal Baltaş, who has adapted psychological theories to everyday life and the workplace in Turkey and introduced concepts such as stress and body language into our language, is